Everything you need to earn the next purchase
Built for marketers, not developers
Your team builds and launches journeys without waiting on an agency or a release cycle.
Screen 01 — Dashboard. Taken from the live Loymax Smart Communications platform.
Inside Smart Communications
Behavioural analysis
Track customers and segments over time — lifetime value, average order value, purchase intervals, RFM scores and more.
Proof of value
See what each interaction achieved: whether it brought the customer back, what it earned, and the return it delivered.
360° customer view
Sales, marketing, contact centre, website and referrals in one profile — the full history of a relationship in a single feed.
Personalisation
Every message reflects what you know: who the customer is, how they shop, where they are in their lifecycle, and the time of day where they live.
Segmentation
Segment on the fly by profile attributes, shopping behaviour, calculated metrics or how customers responded to your last campaign.
Always-on automation
An order placed, a segment joined, a basket abandoned — each one can set a journey running, with no manual step in between.
More than 20 ways to start a journey
Journeys run on the schedule you set, with unlimited length, conditions and branching — and rules for when a customer may enter again. Segments refresh several times a day, and messages land in the recipient's own time zone.
Write it, test it, send it — in one place
Drag-and-drop editor
Build emails from reusable blocks, or import the templates you already use.
Preview and test sends
Check how a message looks on desktop, tablet and mobile, then send yourself a test before anyone else sees it.
Dynamic content
Conditions, loops and merge fields let you pull any detail from a profile, order or event straight into the copy.
A/B testing
Test subject lines, content and whole journeys against each other. Preference and unsubscribe handling is built in.
One place for every channel
The profile decides which offer is most relevant, then sends it on the channel that customer actually responds to — at the time they are most likely to read it.
How we keep your data clean
- 1Invalid, dormant and suppressed email addresses and phone numbers are filtered out automatically.
- 2Numbers and addresses are standardised to one format, with the city and time zone identified for each customer.
- 3We monitor bounces, server responses and spam filters, and flag problem contacts to protect your sender reputation.
Reporting that follows the money
Every purchase is attributed back to the campaign or journey that prompted it, online and in store.
Fits the systems you run
REST API
Read and write customer data from your other systems, with bulk import and export when you need it.
Website tracking
Product views, categories browsed and abandoned baskets flow into the profile and drive what you send next.
Channel connections
Email, SMS, push, in-app, chatbots and voice — all connected and managed from one place.
See what Loymax could do for your customer base
Tell us a little about your business and we will walk you through the platform, with recommendations for your sector. Leave your details and we will be in touch within one working day.
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